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URL canonicalization of Websites accessible by way of numerous URLs, utilizing the canonical url element[forty six] or by way of 301 redirects can help be sure backlinks to various variations with the URL all count to the web page's link acceptance rating. These are typically generally known as incoming hyperlinks, which level into the URL and may

[7][dubious – examine] Website providers also manipulated attributes in the HTML source of a site within an attempt to rank well in search engines like yahoo.[8] By 1997, search engine designers identified that site owners have been earning initiatives to rank in engines like google and that some webmasters were manipulating their rankings in sea